The Powers That Be: Google+ and Why You Need It

Facebook, LinkedIn, Twitter, Google+, and the list just keeps on growing. Social networks are almost impossible to keep up with these days, unless, as I discussed in my previous post, your business has hired a social media expert to stay…

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The Importance of a Custom Facebook Landing Page

When you are walking on a pebble pathway, you notice a shiny penny, and you pick that penny up. Why did you notice it? Because it was shiny, and different, and didn’t blend in with the other pebbles. The same…

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A New Breed of Professional: The Social Media Expert

Facebook, Twitter, Google+, LinkedIn, etc. etc. etc. are transforming in so many ways, and it is hard to keep up with it all. Every week it seems like there is a new and fun feature that changes everything. How is…

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Facebook For Events: Part Deux

Facebook has really changed the game for event planners. Facebook has become that new shiny tool that can be very useful if you know how to use it properly. Below I am going to outline some different tips and tricks…

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The Art of the Tweet

Tweeting is universal. It is something that we all can do, but not all of us can amass hundreds upon thousands of followers. Celebrities can earn millions of followers, but what about those businesses and individuals that stack up their…

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Online Forums and Your Social Media Campaign

by Colleen Rugg Forums produce a great opportunity for a business to find conversations based around topics that focus on a product or service they can help others with.  It is a great way to also learn more about customer…

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To Blog or Not to Blog

To blog or not to blog? What would the modern Shakespeare have to say if he lived in this digital age?  At My SMN, we think it’s absolutely critical to blog and we often discuss how important it is to…

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Back to the Basics: Facebook Tips Part 1

It’s been a while since we have addressed the basics of creating a killer social media campaign. For this post I am going to focus on Facebook, and tips that a small business can use to stand out from the…

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Mom’s Online and Why You Need Them

By Alessandra We know that moms are the best and always there for support. We also know that moms are also always looking for the next great thing to help them take care of family. A study done by Forrester…

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Moms Online and Why You Need Them

We know that moms are the best and always there for support. We also know that moms are also always looking for the next great thing to help them take care of family. A study done by Forrester Research reveals…

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Big Biz, Little Biz: A Return to the Mom and Pop Shop

Think back to yester-year when computers were in black and white and your cell phone could only make phone calls. Those were simple times. Today we live in an age where the world is literally at our fingertips. We can…

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B2B Social Media: The Business POV

So we know that social media is valuable for B2C marketing, but what about for B2B? Past statistics have shown that B2B social media marketing is increasing, and becoming important in this arena. According to a study done by eMarketer,…

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Put It In the Fan’s Hands

In today’s day and age, people look for restaurants on Yelp, Facebook, Smart phone applications, and so on. Social media and online marketing is everywhere, and key, if you want to be able to rise above the rest. Twitter and…

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Social Media for Consumer Products: Expose Yourself

So you want to buy a new television, but there are hundreds of choices. Which TV is the best? What makes it the best? Typically, when I go out shopping, I rely heavily on word of mouth. What are people…

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Social Media for Non-Profits: Bringing Change in the Digital Era

By Alessandra Ceresa Social media can be one of the most important marketing tools that a non-profit can benefit from. With a solid strategy in place, a non-profit can raise funds, engage with fans, and bring awareness to the cause…

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ROI and Social Media – No, It’s “ROE”

by Colleen Rugg They key thing to remember that in social media, when measuring “ROI” you really want to measure “ROE” – Return on Engagement.  It’s important your team is looking for how people are engaging with you on social…

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SM Tips for Restaurants: The Sky is the Limit

By Alessandra Ceresa You can’t just make a Facebook page or Twitter account and expect people to latch on and engage. It takes a lot more to reel people in. Restaurants, and the hospitality industry in general, can find great…

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Talking Twitter – Part 1

by Kristian Zaspel Is making random tweets about your business and services on Twitter not helping you get the results you want?  This is because relationships do not start with self promotion and business plugs.  Like any relationship, it takes…

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Don’t Miss the 2011 Social Good Summit

by Colleen Rugg Join the entire My SMN team for the 2nd annual Social Good Summit in New York City in only 50 days! This 4 day conference is brought to you by Mashable, 92Y and the United Nations Foundation…

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Wine, Yoga, Theater: A Gold Mine for Social Media Marketing

By Alessandra Ceresa According to Facebook.com, Facebook has 94,748,820 users in the United States alone. Out of those nearly 95 million people, over 79 million of them are between the ages of 26 and 64. This statistic shows that Facebook…

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Social Media for Events (Part 1)

by Alessandra Ceresa I used to work for a non-profit bottled water company called Nika water. At the time, we were an incredibly small company, just trying to spread the word about our cause. We had just launched the product…

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HOW TO: Build a Comprehensive Social Media Strategy

by Alessandra Ceresa Do you want your business to engage, inspire, and achieve in the digital world? If so, a comprehensive social media strategy must be put into place. Simply creating a Facebook page is not going to cut it….

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Social Media for Retail Businesses: Surf Shops in San Diego

  By Alessandra Ceresa Shop, shop, shop ‘til you drop? Well, now you don’t have to since online shopping has become easier then ever. With so many options for places to shop, how can a retailer differentiate their business from…

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Social Media ROI: Rocket Science?

By Alessandra Ceresa Now that there is a social media campaign in place, how can it be measured? Measuring social media return on investment (ROI) is a debated topic, and how a company can go about measuring depends on a…

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What’s the Gist of QR Codes?

by Colleen Rugg Are QR codes helpful?  Are they actually worthwhile?  QR codes encourage people to clean up beaches, quit smoking cigarettes, learn about history, read up on fashion designers or tell a person’s life story on a tombstone. QR…

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How To: Satisfy Your Customers with Twitter

by Colleen Rugg Many unfortunately do not recognize the value of good customer service and only a few companies stand out as being great at it.  People expect to be disappointed by customer service today. Nowadays with the Internet and…

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TIPS – How to Spread the Word about Your Business

Recently a friend that I used to run track with in high school started up her own photography business after having her first child.  She wrote to me on Facebook asking: “do you have any tips on how to spread…

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How to get more Facebook business page “LIKES”

Why is it important that your Facebook business page be “LIKED” by followers/fans? When someone “LIKES” your business page, they give you access to post your content on their wall/page, which is then viewed by everyone in their network, increasing…

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The Perfect Social Media Strategy for Small Businesses?

So you have a small business, and you started a Facebook fan page for your business and you also created a Twitter account.  Now what?  Although you might be sitting in front of your computer, overwhelmed and utterly confused, the…

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Socially Connected – What Does it Mean Today?

Being socially connected does not entail having a Facebook and Twitter account – it goes deeper then that.  Are you using LinkedIn?  How often?  Do you know what LinkedIn can do for you?  How about forums.  Do you ever leave…

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Why Social Media for the Insurance Industry?

Chances are, as a business person, you have heard about social media.  Now if you are in the insurance industry and are wondering if its the right fit for you, it is. Social media is all about sharing and relationship…

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SMO – Social Media Optimization

SMO is one of the easiest techniques any business can execute. Your clients want instant feedback and instant gratification, so SMO is really just making sure that when a client is on your social media sites, that all the links,…

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