Authentic Marketing
Authentic Marketing Tactics for Small Businesses

There are a great many ways that your small business can use authentic marketing to engage more fully with consumers these days, and to convince them that yours is a company worthy of their patronage. Strategies like those listed below…

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Social Media ROI: Rocket Science?

By Alessandra Ceresa Now that there is a social media campaign in place, how can it be measured? Measuring social media return on investment (ROI) is a debated topic, and how a company can go about measuring depends on a…

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