3 New Year’s Marketing Resolutions for 2017

We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…

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Keeping Your Fingers on the Pulse: Ways to Stay Ahead of the Game and Predict Social Media Trends Like a Psychic

Keeping up with social media trends can be confusing, especially when they seem to change every few months. As Entrepreneur contributor Aaron Agius puts it, “the savvy use of social media” is one of the best methods for building your…

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Which of the 15 Most Popular Social Media Platforms are Best for My Business?

Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…

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How Small Businesses Drive Leads Through Snapchat

  Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of…

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3 Tips to Professionalize your LinkedIn Voice

LinkedIn’s popularity has grown exponentially since 2003. In fact, 90% of B2B companies use it as a marketing platform. When marketing on LinkedIn, content should be different from that of Facebook, Twitter or Pinterest. LinkedIn is a professional networking site,…

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4 Tips for Responding to Negative Yelp Reviews

While Yelp is a wonderful marketing tool, it must be navigated skillfully. Yelp provides valuable information for potential customers, allowing them to share their experiences with your business. This is great marketing when the reviews are positive; however, some reviewers…

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Common Mistakes In Social Media Marketing

We are all rookies at some point when it comes to social media and here are common mistakes in social media marketing that you should avoid. Some of you have new businesses and others are trying to save or elevate their existing…

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Benefits of Content Marketing

Knowledge is power and knowing the benefits of content marketing can grow your business by generating more leads and visibility. Content management is a broad term that creates a solid and strong route to promoting your business and services on…

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Facebook vs. Google+

The Facebook vs. Google+ race seems to have kicked off when the still fairly new Google+ launched back in June 2011. According to a 2013 article posted on Forbes, Google+ is now the second largest social network, coming in behind…

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How to Launch a New Product With Social Media

Entrepreneurs and businesses alike spend countless hours transforming their innovative ideas into a product or service. Most of their time is spent on the blueprint of the actual product rather than the launch itself, leaving them at a stall once…

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Social Media for Business Statistics (Part 2)

    In Social Media for Business Statistics Part 1, we analyzed social media business trends in 2012.  In Social Media for Business Statistics Part 2, we’ll look at statistics pertaining to the big three social media sites, Facebook, Pinterest…

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Social Media For Business Statistics (Part 1)

As spring approaches, 2012 can seem like an afterthought for most businesses.  However, before officially leaving 2012 in the past, businesses should take one last look at some of the social media business statistics for 2012. As an increasingly savvy…

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