5 recent changes in social media you should be taking advantage of

The only thing consistent about social media is the fact that it is constantly changing. Facebook, for example, has changed several times since it first launched. Buttons, functions, and the placement of them, are constantly moving and changing. It takes…

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Email Marketing Tips to Increase Leads

  As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising…

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Best Practices to Grow Your Social Following Organically

Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving…

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How Social Media Can Help Improve Your Small Business

  It can be hard for small businesses to see the benefit of having a strong social media presence. ROI is not always readily apparent, and it can feel like wasted time if it is not done properly. However, according…

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Small Businesses: 5 Tips to Improve Your Real-Time Engagement via Social Media

It’s always a good idea for your business, whether it’s big or small, to have more person-to-person contact with your audience on social media. This is the very best way to let them know what your company is all about,…

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Hottest Social Media Trends for Summer 2016

Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…

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5 Things to Look Forward to at SMMW 2016

If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…

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7 Ways to Use Instagram for Your Small Business

Photos, graphics and videos grab people’s attention. If you want to be a savvy marketer, it makes sense to learn how to make the most of Instagram to find your target audience, interact with them and sell to them. Here…

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Digital Marketing Trends for 2016

If you want your business or brand to get noticed in 2016, you’ll need to create a solid marketing plan for the next year. This will mean staying on top of trends as they evolve – and fortunately, the digital marketing…

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How to Maximize Your Digital Marketing Efforts During the Holidays

Some of the busiest shopping days of the year take place during the holidays. Whether you run your business online, as a bricks-and-mortar-store, or a combination of both, marketing it online is essential. The following are a few of the…

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Which of the 15 Most Popular Social Media Platforms are Best for My Business?

Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…

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Internet Marketing Tips to Help Increase Website Traffic for Attorneys

Strong competition for legal services and Google algorithm updates have made it increasingly important for attorneys to stay on top of Internet marketing and good SEO practices. Using some of these Internet marketing tips and a little creativity, attorneys can…

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10 Benefits Small Businesses Gain Through Digital Marketing

  Some small business owners have ignored the use of digital marketing simply because they feel their business is already doing well, while others might lack the knowledge or expertise to mount a marketing campaign. Whatever the reason for ignoring digital…

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4 Digital Marketing Tips for Your Small Business

Whether you’re just starting a small business or are looking for ways to increase profits for your existing business, a wide range of online tools could help you to reach your goals. From establishing an online presence to getting customer feedback…

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How Digital Marketing Can Turn Your Small Business Into Big Business

If you own a small business, you are probably aware of how crucial marketing is in regard to building your business. Whether you own a beauty salon, tech startup, or specialty boutique, the importance of getting your brand recognized by potential customers cannot…

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Top Social Media Platforms for Small Business Entrepreneurs

Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…

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How Small Businesses Drive Leads Through Snapchat

  Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of…

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28 Fun Facts About Digital Marketing

In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With…

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11 Top Digital Marketing Stats for 2015

With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…

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How to Increase Instagram Engagement (and have patience to withstand it)

How to Increase Instagram Engagement  To the average person, Instagram is the app that allows you to take a selfie or picture of your oh-so-perfect plate of fries, change the coloring on it, and post it for everyone to see….

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What we Learned From the ALS Ice Bucket Challenge

What We Learned From the ALS Ice Bucket Challenge In 2013 the ALS Association, an organization dedicated to providing care options and assistance to those battling Lou Gehrig’s Disease, raised $2.7 million between the period July 29 through August 27….

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Mobile App
Mobile Apps are Friends Not Foes

Remember when your website was so blah (you know, the one you made yourself) and then finally you hired an expert?  Or how about the time you caught on to social media and decided to set up a Facebook page?…

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Call To Action
The Importance of Utilizing a Call to Action

Having a Call to Action is important because…wait a minute – let’s assume you’ve not been in the digital marketing world.  Let’s first talk about what a call to action (or CTA) stands for! A CTA prompts someone to take…

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Facebook rules
Facebook Contests- We Explain the Rules and Tips

  Rules for social networks change often.  If you do not follow social media news but use Facebook for contests, promotions or even advertising your services or products, you need to know those rules, man. Plenty of contests have been…

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Optimal Website Design
5 Important Functions To Build An Optimal Website

1) Which Pages Do I Need? Before you sit down with a website developer, you’ll want to map out the pages you want on your website.  This saves time and money before you start the clock with a designer, and…

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Common Mistakes In Social Media Marketing

We are all rookies at some point when it comes to social media and here are common mistakes in social media marketing that you should avoid. Some of you have new businesses and others are trying to save or elevate their existing…

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Benefits of Content Marketing

Knowledge is power and knowing the benefits of content marketing can grow your business by generating more leads and visibility. Content management is a broad term that creates a solid and strong route to promoting your business and services on…

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Facebook vs. Google+

The Facebook vs. Google+ race seems to have kicked off when the still fairly new Google+ launched back in June 2011. According to a 2013 article posted on Forbes, Google+ is now the second largest social network, coming in behind…

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How to Launch a New Product With Social Media

Entrepreneurs and businesses alike spend countless hours transforming their innovative ideas into a product or service. Most of their time is spent on the blueprint of the actual product rather than the launch itself, leaving them at a stall once…

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iPhone Social Media Apps

The options for iPhone social media apps are abundant and are all readily available by the push of a button right on your iPhone! They offer a way to save your pictures on social media sites, search ideas, and even…

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Social Media for Business Statistics (Part 2)

    In Social Media for Business Statistics Part 1, we analyzed social media business trends in 2012.  In Social Media for Business Statistics Part 2, we’ll look at statistics pertaining to the big three social media sites, Facebook, Pinterest…

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Social Media For Business Statistics (Part 1)

As spring approaches, 2012 can seem like an afterthought for most businesses.  However, before officially leaving 2012 in the past, businesses should take one last look at some of the social media business statistics for 2012. As an increasingly savvy…

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