How you can use March Madness to your benefit over social media

March is a glorious month for marketers and sports fans alike. Not only does the month mark the end of winter and beginning of spring, but it also means that college basketball teams nationwide will be competing in the NCAA…

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How To: Creating Engaging Content

Content, content, content. It seems that everyone is talking about creating compelling and engaging content, but what does that really entail? For years now, we have been trying to find the perfect formula to spark real engagement. That is the…

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Facebook 101: The Act of Giving with New Facebook Gifts

It seems like Facebook has a new feature just about as often as Apple puts out a new product…constantly! Within the next few weeks, Facebook will be adding the option to send real gifts to friends and family through the…

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