While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration….
2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…
We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…
2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies…
With the holiday season in full swing there are several marketing strategies available to tap into the season and the increased web traffic and internet shopping that is happening right now. Below are our top digital marketing tips for your…
Some exciting new changes are coming to Instagram which should open many new possibilities for all users moving forward. As this platform–owned by Facebook–continues to grow in popularity, more and more features are being added to not only enhance the…
As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising…
Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving…
It can be hard for small businesses to see the benefit of having a strong social media presence. ROI is not always readily apparent, and it can feel like wasted time if it is not done properly. However, according…
It’s always a good idea for your business, whether it’s big or small, to have more person-to-person contact with your audience on social media. This is the very best way to let them know what your company is all about,…
Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…
These days, measuring return on investment (ROI) is not just a nice thing to have for justification of marketing spend, it’s an absolute must. Small businesses don’t usually have a lot of marketing dollars to spare, and that means investments…
There’s currently an amalgamation of social media channels in our society. Despite this, users are constantly looking for new and improved channels which offer them better features and experiences. It is this need for new and better social media channels…
If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…
Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…
If you want your business or brand to get noticed in 2016, you’ll need to create a solid marketing plan for the next year. This will mean staying on top of trends as they evolve – and fortunately, the digital marketing…
There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…
Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…
Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…
Whether you’re an independent agent or an agent for one company, social media can serve you well as a marketing tool. Millions of potential customers log in to social media platforms on a daily basis. Therefore, using social media to make…
Whether you’re just starting a small business or are looking for ways to increase profits for your existing business, a wide range of online tools could help you to reach your goals. From establishing an online presence to getting customer feedback…
When an entrepreneur starts a business, money is often an obstacle, and one must wear many hats simply to stay afloat. While this is valuable on the books this takes valuable time and effort away from the purpose of the business…
If you own a small business, you are probably aware of how crucial marketing is in regard to building your business. Whether you own a beauty salon, tech startup, or specialty boutique, the importance of getting your brand recognized by potential customers cannot…
Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…
Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of…
In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With…
With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…
There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….
LinkedIn’s popularity has grown exponentially since 2003. In fact, 90% of B2B companies use it as a marketing platform. When marketing on LinkedIn, content should be different from that of Facebook, Twitter or Pinterest. LinkedIn is a professional networking site,…
While Yelp is a wonderful marketing tool, it must be navigated skillfully. Yelp provides valuable information for potential customers, allowing them to share their experiences with your business. This is great marketing when the reviews are positive; however, some reviewers…
The Importance of Blogging and Doing in Right In today’s digitized world, the importance of blogging is one of the most crucial aspects of marketing that your business should be focusing on. With more and more people turning to the…
What is the Twitter Verified and the Meaning of the Blue Check Marks? As an avid Twitter user you may have encountered sites where a blue check mark appears next to the user’s name. You may have asked yourself, “What…
What We Learned From the ALS Ice Bucket Challenge In 2013 the ALS Association, an organization dedicated to providing care options and assistance to those battling Lou Gehrig’s Disease, raised $2.7 million between the period July 29 through August 27….