using social media for business
Spread the LOVE this Valentine’s Day–5 expert tips for content marketing
While it may feel like we just finished decking the halls, Valentine’s Day is nearly upon us, and we should all be adjusting our marketing efforts accordingly. Especially if we want to make the most out of this annual celebration….
5 Social Media Trends We’re Excited to See in 2017
2017 is here, and that means there are sure to be a whole slew of brand new technologies, trends and innovative ways in which marketers will be promoting their business this year. We’ve scoured the web to find out more…
3 New Year’s Marketing Resolutions for 2017
We’re nearly two weeks into 2017, and that means it’s still time to start making and working on some new year’s resolutions that are really going to stick and turn your life around for the better this year. The same…
Our Top Marketing Predictions for 2017
2017 is just around the corner, so while you’re planning your New Year’s Eve parties, your San Diego SEO experts have been gathering together the top marketing predictions we see coming to fruition for 2017, and planning our strategies…
6 Digital Marketing Tips for the Holidays
With the holiday season in full swing there are several marketing strategies available to tap into the season and the increased web traffic and internet shopping that is happening right now. Below are our top digital marketing tips for your…
Instagram Offers Shopping and More!
Some exciting new changes are coming to Instagram which should open many new possibilities for all users moving forward. As this platform–owned by Facebook–continues to grow in popularity, more and more features are being added to not only enhance the…
Email Marketing Tips to Increase Leads
As technology forges ahead and marketing strategies become more sophisticated behind that wave of technology, it’s still one of the first online strategies that has remained the most effective at generating leads and reaching targeted customers. That somewhat surprising…
Best Practices to Grow Your Social Following Organically
Growing your social media presence is something that can find you loads of new customers and bring in tons of business for your company, but only if it’s done in the right manner, which is as part of an organized and integrated strategy. The driving…
How Social Media Can Help Improve Your Small Business
It can be hard for small businesses to see the benefit of having a strong social media presence. ROI is not always readily apparent, and it can feel like wasted time if it is not done properly. However, according…
Small Businesses: 5 Tips to Improve Your Real-Time Engagement via Social Media
It’s always a good idea for your business, whether it’s big or small, to have more person-to-person contact with your audience on social media. This is the very best way to let them know what your company is all about,…
Hottest Social Media Trends for Summer 2016
Summer has arrived, and warm temps don’t mean that it’s time to take a break from your marketing campaign. Quite the opposite. As more and more folks take some much-needed time off from work, you can bet that they’ll be…
New and Exciting ways to Measure Social Media ROI for your Small Business
These days, measuring return on investment (ROI) is not just a nice thing to have for justification of marketing spend, it’s an absolute must. Small businesses don’t usually have a lot of marketing dollars to spare, and that means investments…
Shocking Snapchat Stats for Entrepreneurs and Marketers
There’s currently an amalgamation of social media channels in our society. Despite this, users are constantly looking for new and improved channels which offer them better features and experiences. It is this need for new and better social media channels…
5 Things to Look Forward to at SMMW 2016
If you’re planning to attend the Social Media Marketing World 2016 event (SMMW 2016), you have much to expect from April 17th through April 19that the San Diego Convention Center. This promises to be an exciting event for people in…
Why Social Media Marketing is Essential for Small Businesses in 2016
Most small business owners recognize that, in order to be competitive in their chosen industries, they must have an online presence. This includes participation in social media, which continues to evolve with regards to strategies and platforms that are effective…
Digital Marketing Trends for 2016
If you want your business or brand to get noticed in 2016, you’ll need to create a solid marketing plan for the next year. This will mean staying on top of trends as they evolve – and fortunately, the digital marketing…
Dozens of Ways to Use Social Media for Lead Generation: What Works?
There is so much that can be done today in the world of social media when it comes to generating leads, it can be disheartening to realize that social media lead generation is like nothing you might have been used…
5 Social Media Musts for San Diego Businesses in 2015
Being in charge of management of social media for a company is a big responsibility, and whoever holds that post is expected to increase the company’s branding visibility within a desired market, as well as to raise overall internet presence. The results…
Which of the 15 Most Popular Social Media Platforms are Best for My Business?
Since maintaining a presence in social media is time consuming, it is important to choose a network popular among your audience. To help, here is a list of the most popular social networks, determined by the number of unique monthly…
Social Media Marketing for Insurance Agents
Whether you’re an independent agent or an agent for one company, social media can serve you well as a marketing tool. Millions of potential customers log in to social media platforms on a daily basis. Therefore, using social media to make…
4 Digital Marketing Tips for Your Small Business
Whether you’re just starting a small business or are looking for ways to increase profits for your existing business, a wide range of online tools could help you to reach your goals. From establishing an online presence to getting customer feedback…
Why Outsourcing Is Valuable for Small Business
When an entrepreneur starts a business, money is often an obstacle, and one must wear many hats simply to stay afloat. While this is valuable on the books this takes valuable time and effort away from the purpose of the business…
How Digital Marketing Can Turn Your Small Business Into Big Business
If you own a small business, you are probably aware of how crucial marketing is in regard to building your business. Whether you own a beauty salon, tech startup, or specialty boutique, the importance of getting your brand recognized by potential customers cannot…
Top Social Media Platforms for Small Business Entrepreneurs
Why is social media so important? Here’s why: in 2014, 92% of business owners identified social media as important to them. This number is 7 points higher than the 86% of business owners who thought the same in 2013. It’s important to…
How Small Businesses Drive Leads Through Snapchat
Small businesses that have ever heard of Snapchat may view it as just another video messaging application, however Snapchat is more than that. Aside from allowing users to send photos, videos, text, and drawings to a specific list of…
28 Fun Facts About Digital Marketing
In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With…
11 Top Digital Marketing Stats for 2015
With the expected growth of digital marketing in 2015, we thought it important to share with you our top 11 statistics taken from top digital marketing strategies this year. Enjoy. And as always, please reach out to us if you…
What’s All the Buzz about Tsu?
There’s been a whole lot of talk about Tsu in the digital marketing world lately, the newest social media site to hit the web. In just a little more than a month, Tsu has leveraged more than one million users….
3 Tips to Professionalize your LinkedIn Voice
LinkedIn’s popularity has grown exponentially since 2003. In fact, 90% of B2B companies use it as a marketing platform. When marketing on LinkedIn, content should be different from that of Facebook, Twitter or Pinterest. LinkedIn is a professional networking site,…
4 Tips for Responding to Negative Yelp Reviews
While Yelp is a wonderful marketing tool, it must be navigated skillfully. Yelp provides valuable information for potential customers, allowing them to share their experiences with your business. This is great marketing when the reviews are positive; however, some reviewers…
The Importance of Blogging and Doing it Right
The Importance of Blogging and Doing in Right In today’s digitized world, the importance of blogging is one of the most crucial aspects of marketing that your business should be focusing on. With more and more people turning to the…
What is the Twitter Verified and the Meaning of the Blue Check Marks?
What is the Twitter Verified and the Meaning of the Blue Check Marks? As an avid Twitter user you may have encountered sites where a blue check mark appears next to the user’s name. You may have asked yourself, “What…
What we Learned From the ALS Ice Bucket Challenge
What We Learned From the ALS Ice Bucket Challenge In 2013 the ALS Association, an organization dedicated to providing care options and assistance to those battling Lou Gehrig’s Disease, raised $2.7 million between the period July 29 through August 27….