A hot social media trend of the moment is Vine for Twitter. Don’t try to tell us that you didn’t hear about the Vine scandal that blew up about a week after its debut. Really? We’ll get into that, but first, MySMN is going to give you the lowdown on Vine for Twitter.
Vine is sort of like Twitter in a visual medium, so it’s no wonder that Twitter owns Vine. In a nutshell, Vine is a mobile app that enables users to create and post short video clips that can be shared on a variety of social networking services, such as Twitter or Facebook. When we say short, we’re talking super short—the maximum time limit for video clips created with Vine is six seconds. Six seconds! What can you show or do in six seconds? Tie a shoe, paint a fingernail, do a trick? Hmm . . . we have to think about that one.
Vine was founded by Dom Hofmann and Rus Yusupov in June 2012 and was quickly acquired by Twitter in October 2012. Vine was launched on the 24th of January as a free app on the iPhone and iPod Touch. Less than week after the big debut, scandal surrounded the app and in this case we’re not sure if all press is good press. Since pornography is not forbidden in Twitter’s guidelines, pornographic video clips started appearing on the service. The scandal was elevated to a new level when a sexually explicit video clip was highlighted as an Editor’s Pick. Oops. The company claimed it was a “human error”.
Twitter has high hopes for Vine but it has not inspired the infectious bandwagon effects of other recent social media stars such as Instagram and Pinterest. One of the reasons it may not be as popular is because it is hard to manipulate or distort video. Someone could take a photo that makes it looks like they are having the best night since Spring Break 2002 when in reality they are having a lame time at Uncle Billy’s neighborhood bar down the street. We have yet to see if our social media egos can handle the truth of video (cue dramatic music). Although the numbers don’t yet show a spontaneous hit, the idea is definitely an interesting one.
Whether you are looking to leverage Vine for your business (industry tips perhaps), or use it to record your backflip off the diving board, we suggest giving Vine a try. New mediums in social media are a great way to be creative with your social media strategy and think outside the box. Or, think inside the six seconds. Whoa that was deep.
Let us know what you think about Vine, and as always, if you have any questions about Vine or anything else social media, get in touch!